About Us

We believe in do-it-yourself investing. We think controlling your own money can be more rewarding than relying on money managers or robo-advisors who put your portfolio on autopilot.

That’s why tastytrade gives you every edge possible with the technology, rates, and support that help you succeed more easily on your own. We’re as serious about your money as you are, and we work for you who are brave enough to take your finances into your own hands.

Who we are

Scott Sheridan

Now	CEO, tastytrade, Inc.
Then	Co-founder, thinkorswim
	Co-founder, Sosnoff Sheridan Corporation
	CBOE Floor Trader

Tom Sosnoff

Now	CEO, tastylive, Inc.
Then	Co-founder, thinkorswim
	Co-founder, Sosnoff Sheridan Corporation
	CBOE Floor Trader

JJ Kinahan

Now	CEO, IG North America
Then	VP & Chief Market Strategist, tastytrade
	CBOE Floor Trader

In 2009, Scott Sheridan and Tom Sosnoff sold thinkorswim, and many assumed they would retire. However the founders of modern fintech had their own plans. With Tom busy building tastylive, Scott set out to create the best trading experience possible.

Founded in 2017, tastytrade puts traders first with industry-leading customer support and cutting-edge technology.

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We traded at the Chicago Board Options Exchange

We were forged in the fires of physical floor trading. In the pit we learned how to be smart, creative, and resilient with finance. We quickly learned that we look at the market in a different way. Once we understood the value in leveraging options to sell premium, we needed a new space that would allow us to trade more boldly and efficiently.

Tom Sosnoff starts trading at the CBOE
Scott Sheridan starts trading at the CBOE
Tom & Scott found the Sosnoff Sheridan Corporation
Tom & Scott found thinkorswim
Linwood Ma joins thinkorswim Group as CTO

We helped pioneer options trading technology for the retail trader

There was no brokerage or software to help us trade how we knew we could. So we built a firm with the services we needed and a platform with the features we wanted to do it our way. We even traveled the world to share our success and to show people of all types that they could trade like us and win at it. After being made an attractive offer to sell the brokerage firm, there was much contemplation about the decision. Ultimately, it was an offer we couldn’t refuse. After all, we’re traders...

thinkorswim acquired for $750M
tastylive wins Chicago Innovation Awards People’s Choice
tastytrade is approved as an introducing Broker-Dealer
tastytrade launches to the public

tastylive was formed to change how you talk about finance

After selling our first brokerage firm, we still wanted to help retail traders realize their potential for success. Active traders made it clear that there was nowhere to go for sharp, fun, and actionable financial content. Our affiliate, tastylive, was launched as the first live network for active retail options traders. It is now an irreplaceable resource for both experienced and new independent traders.

tastytrade Australia launches to the public
tastytrade is listed on 2019 Benzinga Global Fintech Awards
tastytrade is named “Best Online Stock Broker 2021” in the 9th annual Investor’s Business Daily survey
tastytrade launches Crypto Trading
IG Group and tastylive, Inc. join together in $1 billion landmark deal

Now we're building a new kind of brokerage for you, the active trader

The market can be a rough and random road to travel. Your brokerage is the last thing that should get in your way. We believe the firm itself is a crucial factor in your success. Our platform gives you the technology, tastylive gives you the know-how, and now our business structure gives you the environment you need to maximize profits and reward yourself more deeply than you ever thought possible.

tastytrade wins "Best Broker for Options" in 2022 Investopedia awards
JJ Kinahan becomes Regional CEO for IG North America
tastytrade wins "Best Options Trading Platform" in 2023 Investopedia awards