Bootstrapping In America

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David Crooch and Marcus Sakey of Ritual Zero Proof

Bootstrapping In America

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David Crooch & Marcus Sakey are the 2 of the 3 co-founders of Ritual Zero Proof. The start-up is the first American-made spirit alternative to using all-natural botanicals to echo the taste, smell and burn of liquor – without the alcohol or calories. According to Google Trends searches for “benefits of quitting drinking” have increased by 70% in the last five years and globally consumers explicitly mention “non-alcoholic” 81% more often than they did one year ago. They currently offer gin and whiskey.

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