Company Name: IG North America

As a Senior Marketing Manager, you will be responsible for developing the full-funnel marketing strategy and managing the execution of all campaigns for IG North America, an FX trading provider which is part of the IG Group. In this role, you will be expected to collaborate with cross-functional teams and internal production teams to increase brand awareness, improve conversion rates across end-to-end customer journeys and meet ROAS goals across all growth channels.

This candidate will be expected to have demonstrated expertise in digital channels, experience managing multi-million-dollar budgets and be comfortable using performance metrics to build & optimize marketing strategies. Having effective prioritization skills and the ability to communicate clearly to cross-functional teams, agencies and stakeholders will be key as our company looks to achieve growth goals.

What you’ll do:

• Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention
• Manage multi-million-dollar marketing budget across digital channels
• Brief in marketing campaigns to internal production teams
• Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)
• Partner with marketing intelligence to communicate performance results regularly to senior stakeholders
• Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy
• Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand

Who you are:

• Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, partnerships, etc.
• Creative, innovative, and entrepreneurial in nature
• Detail oriented and strong project management skills, ability to juggle projects with many cross-functional teams
• Expertise using data to drive marketing decisions, proficient in Google Analytics
• A strong communicator and a natural leader
• Experience or interest in learning about the world of FX trading
• Experience working in a regulated industry

Marketing Tech you may use:

• MS Office Products
• Google Analytics
• Salesforce Marketing Cloud
• Adobe Workfront
• Adlib
• Smartly

Team Perks and Benefits:

• Performance Bonuses
• Stock Purchase Options
• 401k Plan
• Continued Education Support
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• CTA stop a block away, Shuttle to/from Metra
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Our Company:

IG North America is an award-winning online forex trading provider. In 2019, we brought our high-quality FX service to the US - empowering informed, decisive, adventurous people access to over 80 currency pairs at competitive prices.

In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.  

Location: We have a great new office in the West Loop of Chicago and are currently working hybrid meaning we’d love to see your face 3 days week or more!
 
IG North America | tastytrade | tastylive 
1330 W Fulton Market, Chicago, IL 60607 

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!